A B2B Holiday Marketing Strategy

Rules for your 2021 Holiday Marketing

Use ALL the holidays.

There’s no rule that states you must send holiday cards to clients on December 15th. Send Thanksgiving cards and call it a day! After all, what could show gratitude more than a thanksgiving card? Or, send New Year’s cards and wish your client a prosperous New Year (perhaps with a list of ways you could help them out in the new year.) If you go the New Year way, time them to arrive on the second week of the year in order to ensure they’re back in their office.

ORDER CARDS

Only send personalized cards.

Your cards should represent your brand. If you’re sending out generic holiday cards, you’re diminishing your brand, your company’s mission, and all that you stand for. And, if that’s not enough (how is that not enough??), imagine sending the same card as your competitor. Awkward!

Schedule ecards ahead of time.

Spend the money now and make the most of the early bird specials! Order a digital card from us today and you’ll get a discount. Then, use your handy dandy mass email tool so that you can schedule it to go to all clients (and prospects, employees, and vendors) at the right time. What I’m saying is, you’ll be all done with the holiday stress just in time to join the Black Friday line at Walmart!

Don’t send cookies, cupcakes, or towers of food

Do you know what happens when you send these things? The assistants take them into the kitchen and share them with all employees. That’s awesome if you’re an employee, but not so great if you are a business owner trying to get some credit with your client. Instead, make a donation in your client’s name. Make it on the first week of December and send them a card with a note that states “A donation has been made in your honor.” Most charitable organizations will also follow that up with an e-message from you. Be sure to pick a non-political charity just in case!

Holiday Cards portfolio

Offer holiday marketing discounts

B2C organizations certainly seem to have the upper hand when it comes to offering discounts, assigning coupon codes, and whatnot, but B2B companies can also set up offers. The key to a good offer is the limit you place. If the service you offer is based on your time (you’re a designer, for example), make sure to limit in a way that ensures you can keep up. Here’s an example: “We’re giving away free personalized logos to the first ten customers that respond.”

Don’t raise prices to offer a discount

This happens all the time. It’s underhanded and dishonest. If you get caught (there’s always some way of getting caught), you risk losing the sale and your reputation. If you don’t have your pricing structure laid out yet and you’re a service-based business, we have some words on that. Check out these articles:

Throw in a freebie

This is something we’ve started doing and it’s paying off in spades (for our friends in England, we don’t mean literally. We don’t accept digging instruments as a form of payment.)

Always give a reason to come back

This is not just for holiday marketing, but it’s very valuable

holiday cards 2

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