Tips for Boosting Your LinkedIn Profile

GET LINKEDIN TIPS IN YOUR INBOX

YES! PLEASE

You have Successfully Subscribed!

Set your LinkedIn profile to Creator Mode

“Creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn.” (LinkedIn)

How To Turn On Creator Mode

  1. Click the Me icon at the top of your LinkedIn homepage.
  2. Click View profile.
  3. Click on Creator mode: Off under Your Dashboard.
  4. Click Next on the preview pop-up window.
  5. Add topics (hashtags) to indicate the topics you post about the most.
  6. Click Save.
  7. Follow the prompts to turn on creator mode.

Post every day, but spread out the posts by 4 hours minimum

Once you are a creator, you’ll need to create in order to reach more people. So, create posts every day and watch your numbers start to rise. (At first, it will be slow. Be patient!) Make sure your posts are separated by about 4 hours. This allows the audience to see your posts without becoming overwhelmed. If you post every ten minutes, you’ll actually see LESS engagement from your audience. And LinkedIn is a circular game meaning the more followers you have, the more followers you will get. If you start losing followers, it’s harder to come back.

Comment and like other people’s posts

This seems really obvious, but a lot of LinkedIn users miss the point. It’s a social network focused on helping people get ahead at work. So, congratulate people, thank people for comments and votes, and comment on other people’s posts. Be social! Another benefit to commenting on others’ posts is that you will be seen by their audience, who may check out your profile and start following you.

Use polls to feed the LinkedIn algorithm

Now, this is relevant right now (January 2022), but will probably change at some point in the not-too-distant future. LinkedIn loves polls. If you create a poll and serve it up to your followers, you’ll notice that LinkedIn will reward you by boosting that post into more follower feeds. Don’t know what that means? At the end of one week, compare a normal text post and a poll to see how well each one does (you can see the stats in your dashboard).

Post articles

Similar to the polls, LinkedIn also likes when you post articles. These can be cut and pasted from your blog page. Yes, I know you could simply share them using a social media scheduling tool, but LinkedIn won’t like it as much! If you start posting (or pasting!) articles each week, you’ll notice that they start to get a following, but the bigger reward could come from the topics. If you continue to post about specific topics, LinkedIn will start ranking you higher in the searches for that topic.

Post pdfs

LinkedIn has its own carousels feature! You didn’t know? That’s because they hide it.

LinkedIn carousel

Make sure you are introducing yourself to LinkedIn followers and connections.

People like people. Take a few moments to record yourself saying thank you to those people that visit your page.

LinkedIn profile

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store